This year, Jasper AI is reorganizing. The company recently announced its new end-to-end Copilot for improve marketing results, as per Timothy Young, Jasper’s CEO. Jasper AI recently announced features that include:
- New performance analytics tools to optimize content.
- A hub to align messaging with the brand’s strategy.
- Other campaign tools.
These features help to increase review cycles.
Features of this Jasper AI tool will start rolling out in November in Beta, along with an additional capability already ready for the first quarter of 2024.
The new parameters of Jasper AI will not just generate customized content for every channel, but this tool will be able to schedule, track, and deliver the entire effort. On the other hand, this also promotes Jasper’s tactical content, which can help to create strategic campaign management.
Most importantly, the Copilot of Jasper AI will also be able to close the feedback loop by incorporating the feature named performance analytics. This tool allows users to demonstrate the natural business effect of their stakeholders on campaigns. While generating content through Jasper, AI will draw directly from the company information to ensure everything is perfectly on-brand without any hallucinations. On the other hand, executives of Jasper AI will also feel the brand voice and strategic knowledge, which are authentically captured.