What Are Backlinks? How to Get Quality Backlinks

Did you know that pages that rank on Google?s first page get 25% of all the clicks? This means that if you want your website to be more discoverable, you should start thinking about SEO strategies.

One of the most crucial factors in helping your site rank highly in search engines is backlinks. Backlinks are among the top three SEO factors that Google considers when ranking pages. So you can never go wrong with this SEO strategy.

Are you wondering how to get quality backlinks? Read on to learn what backlinks are and the strategies that will help you earn them.

What Are Backlinks?

Backlinks are website links that point to one of the pages on your site. In layman?s terms, backlinks are created when an internet page references your website by including a clickable link to help the readers access your page.

Search engines like Google take backlinks as votes for a given page. They believe that the votes send a message that your content is useful, credible, and valuable. This means that if your website has many backlinks, your organic ranking in search engines will be high.

How Can You Earn Quality Backlinks?

Whether you?re just getting started in business SEO or already into it, there are various ethical strategies you can leverage to rack up your backlinks. Some of the strategies include:

Provide Reporters With Valuable Information

This is the ideal strategy to get backlinks from journalistic blogs and news websites. All you?ll need is a service known as Help a Reporter Out (HARO). HARO will connect you to journalists and bloggers who need various stories and news sources.

Once you sign up for HARO, you?ll get emails containing requests from different media and news websites for advice, tips, or stories on different topics. Ensure that you respond to requests that are relevant to your business. If the journalists pick up your story, you?ll get a backlink from their news website.

Pounce on Your Competitors? Backlinks

Are your competitors ranking above you? If so, you need to find out where they?re getting their backlinks from and follow in their footsteps. You should start by determining who your competitors are and start spying on them.

The next step is to find out where their backlinks are coming from. Here you can use a free backlink checker tool as the one explained on this page. The tool will give you a complete backlinks profile for the website you enter in the search query.

You?ll see all the sources from which your rivals get their backlinks. Then, you can use these sources to get backlinks to your website as well.

Craft High-Quality Content

This is one of the simplest ways of getting backlinks in SEO. Focus on writing killer content that will grab the attention of industry experts and bloggers. This way, there will be a high chance that they?ll link back to your site when writing their articles.

Ensure that you produce content that has been proven to generate more backlinks. Examples include why posts, how-to articles, ultimate guides, and what posts.

If you want to know what content will work best for you, you can start by finding out which pages get a high level of traffic. The insight will give a better idea of the type of content to produce to earn more backlinks.

Create Skyscraper Content

You can take the content creation strategy a notch higher by creating detailed and extensive posts with more than 10,000 words. You should start by identifying a well-performing article in your industry. Then, craft a piece that?s up to ten times better than the article you found.

The goal of your skyscraper content should be to create a post covering all the aspects of a given topic in a better and more detailed manner. This way, you?ll attract other sites to link to your post, which will generate thousands of backlinks.

Once you?re done writing the skyscraper content, you should promote it. An excellent place to start would be to promote it to the parties you mention in your post. Tell them that you featured their products or platforms in your post and ask them to share your content with their audience.

Find and Build Broken Links

Broken links are those links that are no longer working on a given website. You?ll quickly identify these when you get a 404 error when you try to click on a link. Various tools can make it easy for you to find broken links.

Your work on this strategy will be simple. After finding a broken link, you?ll need to contact the website owner and let them know that the link is not working. Then, suggest replacing the broken website link with a working link to your site.

Use Infographics

Infographics will represent your information and data using visuals like charts, images, and graphics. You can use them to give a quick overview of a given topic or break down concepts for readers to understand easily.

Other content creators will most likely find your infographics helpful and engaging. They will include it in their blogs and link back to your site as the source.

Write Testimonials

You can also get backlinks by writing testimonials on websites that offer the services and tools you use regularly. Most business owners will display the testimonials on their homepage as social proof that their products are top-notch.

So, if they pick your testimonial, they might reward you with backlinks. Prioritize submitting testimonials to companies in your industry and those with high domain authority.

Write Guest Posts

This is a tried and tested strategy that will get you more backlinks. Start by reaching out to sites that accept guest blogs and write a post for them.

Most of these websites will allow you to link back to your website in the body of the text. Therefore, you?ll get more backlinks from different blogging websites if you write guest posts. In addition, you?ll get more traffic to your website.

Understand How to Get Quality Backlinks and Improve Your Site?s Visibility

Whether you?re a novice or experienced in business SEO, you will benefit from learning how to get quality backlinks for your website. Our article walks you through some simple strategies for improving your search engine rankings through backlinks. Hop on board and watch backlinks revamp your digital marketing efforts.

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