Unveiling The Revenue Streams: How Does LinkedIn Make Money?
Through LinkedIn, many professionals can connect across the globe, which is why LinkedIn is positioned as one of the best professional communities in this competitive market. The platform has users in over 200 countries along with territories. In this case, 80% of professionals can consider this networking channel as number one for their career success.
LinkedIn’s business model is a freemium model with many core features that provide services for free. The company even charges money for extended features for recruiters and job seekers.
Do you know why LinkedIn is the number one professional platform? Because this platform provides multiple clients and employees the opportunity to build professional relationships. In this article, I will discuss LinkedIn’s business model.
Everyone has one question: How does LinkedIn make money? Did this same question pop up in your mind? If yes, then read the article below?
Linkedin Business Model
There are a lot of social networking sites that can easily make money by pursuing ads and so on. But when it is about LinkedIn, how does this social media platform make money? This social media platform has several business models for its revenue. Below I am going to discuss the LinkedIn business model.
LinkedIn has a lot of business solutions that provide a lot of services so that you can fulfill most of the requirements. In this case, business solutions are a collective benefit in delivering premium services.
Let’s start with what are the business solutions of LinkedIn, including:
1) Talent Solutions
One of the best LinkedIn revenue streams is Talent Solutions. In this case, do you know the talent solutions in the LinkedIn business model? It includes multiple premium recruiting tools for recruiters and companies, which help them find the most suitable employees and partners for their business.
This business solution is one of the most suitable because it helps businesses from small to larger enterprises to grow. Even multiple primary services are offered under the talent solutions such as LinkedIn recruiter, job slots, career pages, and so on with ads.
Even with talent solutions, recruiters get a better image of the particular candidate than any other job portal. On the other hand, LinkedIn talent solutions are also part of multiple primary services that help recruiters get better employees to participate in the competition with other companies.
2) Marketing Solutions
When it comes to one of the best recruitment platforms, LinkedIn comes first. Now the question is: Why is this social media platform one of the best social networking sites? Because marketers can efficiently execute beneficial marketing campaigns.
On the other hand, marketing solutions of the LinkedIn platform contribute up to 18% of the entire revenue, and it offers multiple facilitated features that let companies create an exciting company page.
Do you have any additional ideas on marketing solutions for LinkedIn? If not, then go through the below part of this article. Marketing solutions help enhance marketing efforts by creating sponsored content, sponsored InMails, text ads, etc. Thus, In this way, LinkedIn can build revenue.
3) Premium Subscriptions
Do you know that premium subscriptions are part of LinkedIn to earn money? Yes, you have heard the right thing about the answer to how does LinkedIn make money. Premium subscriptions are also available to an individual’s profile.
Now you might have a question about how a premium subscription helps to make money for the users. Well, premium subscriptions allow users to unlock certain features usually available to regular users.
This means premium subscription plans are specifically designed for the specific requirements of a particular range of users.
In this case, subscription plans of LinkedIn include:
- Business Plus
- Sales Navigator
- Recruiter Lite
- Career
4) Career Solutions
If you are using any premium business account on LinkedIn, then it means you are using the upgraded excellent career account with an extensive range of visibility.
Now you have to know how career solutions benefit the users of LinkedIn and even how it helps to make money on LinkedIn which means how LinkedIn makes money with career solutions.
With the help of career solutions, you can get a clearer picture of your profile; Who is looking at your account? And also, you can get access to multiple online video courses along with salary insights.
5) Sales Solutions
Do you know how much benefitted sales solutions LinkedIn has? LinkedIn sales solutions can quickly boost social selling strategies through multiple valuable tools such as sales insights tools, InMail tools, lead recommendations tools, and so many others. In this way, LinkedIn revenue can increase.
The Benefits Of Using LinkedIn
What are the benefits of using the LinkedIn social media networking site apart from how does LinkedIn make money? Is using LinkedIn worthwhile? And so on. Below I am going to discuss that.
When a user uses LinkedIn, that means being a candidate you can get a job for free. This means if you want access to the job boards and other job portals, you won’t have to invest a single penny for that. Even though there is a lot more below, I will discuss this.
1) A Good Platform For Communicating
LinkedIn is one of the most beneficial social media platforms where many people can get help and build virtual networking contacts. LinkedIn is one of the most helpful platforms to get started with if you are looking for a job at some point in your career.
2) Research For Companies Is Easier
LinkedIn is one of the most significant ways to search for companies. This means LinkedIn is one of the most suitable options before applying to any company or attending any interview for a position. With the help of LinkedIn, any candidate can quickly get information about a particular company, such as culture, mission, trends, and so many others.
3) Join Groups That Provide Support
LinkedIn is one of the best options if you are interested in becoming more professional by joining a professional group. This means LinkedIn can start a discussion, ask for help, offer insights, and so on.
In Conclusion
I have discussed LinkedIn business models, which means how does LinkedIn make money in this article. Recently, if an individual wants to make money by pursuing a job, then LinkedIn is one of the best professional social networking sites.
In this case, with any social network, you could not get such benefits as a user can get help from LinkedIn.On the other hand, if you are a member of the LinkedIn social media platform, you can quickly get full access to the particular company’s database.
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