Since being purchased by Adobe in 2018, Magento has been growing and growing. The eCommerce platform is a highly customizable and user-friendly way of running an online shop. If you have chosen to work with a Magento base when creating your store, you have made a wise decision. However, there are always more decisions on the horizon! Here are some things you’ll need to know about and make decisions on before you take your new store live.
What do You Want to Sell?
Naturally, the first thing you want to know is exactly what you are going to be selling on your Magento store. Look at what is missing from the market right now and conduct plenty of research into what your potential customer base would look like. They might be able to help you hone down on a niche.
How Do You Want Your Customers To Check Out?
One of the best things about Magento is that it allows you to have a great deal of control over how your customer is encouraged to check out. At first glance, it might seem logical to have the fewest steps possible between a customer seeing a product and completing their purchase. While this is true in many cases, it all really depends on what data you want to collect. Collecting data is of vital importance to retail operations looking to grow. It allows them to strategize for the long term by providing them with accurate projections. If you want to collect data about customer demographic, location, or purchasing habits, one of the best places to do this is at the checkout. An opt-in data collection element to the checkout process can pay dividends in the long run.
Don’t Baffle Your Beloved Visitors:
You must keep your website simple. It is crucial that you keep your potential customers’ attention while they browse your Magento site. If you don’t, there is nothing stopping them from going to one of your competitors. With that being said, you still need to fit in all of the features, copy, and products. This can be hard to achieve. However, an experienced local web design agency will be able to help you keep your web store both simple and functional. If you are in the North of England, you can’t go wrong with MagCloud, a magento agency liverpool.
Optimize Your Site For Search Engines:
Before you start your Magento store up, you’ll want to create a strategy for generating more traffic. One of the main avenues (if not the main avenue) for traffic is through search engines. Search engine optimization is the deliberate creation of content that is optimized to appear above competitors when your product is searched for. You’ll want to consult with an agency before going live with your Magento Store. An SEO agency will be able to advise you on formatting and content on your site, as well as utilize staff to link to your website all over the internet. The more your store is linked to, the more ‘relevant’ a search engine will think your business is, pushing it up to the top of search results and increasing the amount of traffic you see.