A customer’s first interaction with your brand is likely made online via your website. From first-time potential customers to long-term returning consumers, your website can affect relationships with all of your customers. To ensure that you are getting the highest return possible out of your business website, you need to pay attention to website design. The list below outlines some of the ways your website design might be hurting your business without you even knowing about it.
1. Outdated Design Can Affect Your Business’s Credibility:
Research has found that 75% of consumers judge a business’s credibility from its website design. When your website is outdated, unresponsive, or slow, customers will see it as a representation of your company. Your website shows the standards that you, as a business, hold yourselves to. In the case of a poorly designed website, customers are likely to assume that your products, services, and customer support are also poorly designed. From an updated interface for the users to an updated captivating business logo, your website and business credibility will skyrocket.
2. A Slow Website Might Be Losing You, Customers:
If your website is running slow, you are likely missing out on a large number of potential customers. Research from Google has found that over 50% of internet users will leave a website that takes longer than three seconds to load. Not only will a slow loading page drive your customers into the arms of the competition, but it will also hurt your digital marketing efforts. Your site’s loading speeds are one of the key factors search engines use to determine search engine rankings. If your site is slow, there is no way you are reaching those coveted top spots.
The average human attention span has decreased thanks to the internet; the average adult attention span was 12 seconds in 2000, it is now down to eight seconds. This means that your website needs to do all it can to keep a user entertained and able to find what they want. It is not only the aesthetic design of your site that keeps a user interested but its navigability too. If a user cannot find what they are looking for or finds it too difficult to navigate your site, they will click off, simple as that.
4. Giving the Wrong Impression to Your Target Audience:
Madebyfactory.com describes that it is essential that your website reflects your brand and gives a great impression to your users. If your website does not appropriately reflect your brand, you cannot expect to form long-lasting relationships with your target audience. This can have a range of outcomes, from limiting the long-term relationships with customers to sending potential customers elsewhere.
5. You Might Be Losing Out on Sales:
If your website is not optimized to support sales, you are likely missing out on many potential purchases. Your website needs to support and encourage customers to make a purchase from the moment that they arrive on your site. You need to secure your sales platform to ensure that customers feel safe making a purchase. Besides design flow, customers will not visit the website if it has no security of SSL certificate as cybercriminals may steal the credentials of customers. You also need to offer a range of payment options so customers can pay with their preferred payment method.