Did you know that there are 23,900 graphic designer job openings every year? More businesses are now hiring them due to the demand for graphic designs.
In recent years, graphic designs have become a must-have for many businesses worldwide. An eye-catching model can make your brand more noticeable.
But how can you make an eye-catching image for your company? Keep on reading this guide to learn all the graphic design basics now.
Learn and Research about Designs
Before you make designs, you need to learn and research the ABCs of graphic designing. Study the fundamentals of digital arts and other art disciplines.
It would be best to learn artistic expressions and composition. You can also check on textures and patterns, along with building design. Doing this allows you to understand how you can make your image sellable.
Try to observe the difference between print and digital branding. Your graphic design needs to catch the internet users within seconds. It should be direct and aligned to whatever you’re selling.
Graphic designs also have specific aspects to consider. For example, you need to be more particular with fonts, colors, and spaces. Even the alignment of texts and images is crucial in designing.
Moreover, you need to learn the types of image files when saving your creation. Depending on the images and their uses, their graphic file extensions vary.
Here is a simple graphic file extension list you need to know.
- PNG (Portable Network Graphics)
- JPEG/JPG (Joint Photographic Experts Group)
- PDF (Portable Document Format)
- GIF (Graphics Interchange Format)
- PSD (Photoshop Document)
- RAW (Raw Image Formats)
Studying these types of images will lessen your confusion as you go further. It also helps in clarifying your goal for your design.
Most, if not all, art forms need inspiration to raise their imagination. It can also become a significant motivator to stimulate your creativity. Graphic design works the same way.
To create the best image for your business, you need to have several sources of inspiration. You can make collections that will help you get ideas. Try using books, especially if your company has an alignment with publishing.
The worldwide web is the largest source of inspiration. You can get high-quality ideas around the globe that will make your design more versatile.
Practice Your Graphic Designs
When you have enough inspirational sources for your creativity, start practicing your designs. Most small businesses often begin their designs without practice. Doing this can only waste time and money.
Even simple graphic designs are difficult to perfect. You need to reach the quality standards of all factors involved. Because of that, make sure to perfect your idea.
You can start by sketching on paper and noting essential details like color and fonts. Check how all the components blend and make necessary changes if they look off.
Start Designing for Your Business
In designing a graphic for your business, always consider several concepts. That way, you will have three or four options for your company.
Aside from that, keep improving your software skills. Although it will take a while, it allows you to focus and master the graphic designing tools faster. Try to imitate a few projects first to learn the principles and methods.
Once you’re confident, start considering these factors for your graphic designs.
Understand Intentional Alignment
Intentional alignment in graphic designing is essential to the viewers. In your image, any cluttered element can make everything feel off. All spacing and placement mistakes are always noticeable, even with minor issues.
When aligning all the components of your design, avoid stacking them on top of each other. Keep in mind to even out the spacing of icons, shapes, and texts.
Use Contrasting Colors
Contrasting colors help draw attention and focus to any part of your design. When you use the right palette, you can have a pleasing and accessible image.
Try to stay within the palette of your brand. It prevents viewer confusion due to the clash of your graphic design and company colors.
Simple Is Best
Viewers always prefer simple, elegant graphic designs. It gives a clean and organized look that helps people look for information better. But remember to plan them well, since these types can turn out plain or boring.
Make sure to use clean color schemes and simple font styles. You also need to ensure that the sizes of images and texts are proportionate to each other.
Stay True to Your Brand
Keep in mind to stay true to your brand whenever you create graphics for your business. Your designs need to match your brand colors and aesthetic. In doing so, you can have a consistent presentation of yourself to your target audience.
This consistency also has a massive impact on your online presence. Viewers will find you forgettable if you keep changing your colors and aesthetics. Your graphic designs should always make your target market remember your brand.
While you can make changes in your designs, keep the general vibe and color the same way.
Optimize Your Images for Mobile
There are now 5.31 billion mobile phone users worldwide in January 2022. Because of that, making your graphic designs compatible with mobile devices is essential.
Whenever you save your graphic design, make sure to turn it into different image files. In doing so, you can have the same icon prepared for internet and mobile users.
Most professionals save their graphic designs as PNG images. Although it has the highest resolution, the file is too large for mobile. But it’s always possible to edit PNG files to lower their image size.
Besides using PNG, try to consider saving your graphics as JPEG files. This image format suits all mobile devices.
Create Simple Graphic Designs for Your Business Today
Creating graphic designs for your small business can be overwhelming. Not to mention, it’s also time-consuming and costly. Despite that, a great design can make your brand memorable.
While you have limited resources for digital graphics, that doesn’t mean you can’t make one. This guide highlighted what you need to do to design an image for your brand.
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