Are you planning to grow your business and be successful in it? Then this article might just be for you as we have listed 15 leadership principles that helped grow the most successful company in the world, Amazon. Reading these 15 Amazon leadership principles will help your business grow.

It will also make you become a leader in your company or business.


15 Amazon Leadership Principles To Get Success In Business

Amazon Leadership Principles To Get Success In Business

Here are fifteen Amazon principles of leadership that you can follow to succeed in your business.

Customer Obsession

Amazon says, “Leaders start with the customer and work backward. Although leaders pay attention to competitors, they obsess over customers.” This means a business leader should focus on its customers’ needs and build a business that solves the customer’s needs.

A leader who is developing their products and services to suit their customer needs of the hour can be successful. This type of improvement in business helps build a loyal customer base for any business.


Amazon, as a company, encourages its employees to think like owners. This means employees must develop different ideas to develop the company. Leaders of Amazon do not back out of any job.

They do not say, “That’s not my job,” but instead try to complete the task. Leaders should think about long-term value instead of short-term; this helps businesses grow in the long run. Leaders should take accountability for their mistakes and learn from them instead of blaming others.

Invent And Simplify

Amazon leaders are encouraged to find innovative ideas to create new businesses. Leaders are encouraged to look for ideas from everywhere, looking for new ways to improve business. They should be ready to embrace change and be entrepreneurial.

Leaders are encouraged to adopt new ideas that are effective and simple by keeping an open mind toward new approaches from everywhere.

Are Right, A Lot

One of the important Aws leadership principles is “Are Right, A Lot,” which mentions how a leader should have good instincts and strong judgment. Leaders should find diverse opinions and perspectives to make correct judgments.

Also, good instincts in leaders will help in finding new ideas that can help grow the business. Leaders should make decisions that favor the company as well as its customers. This decision-making judgment sets leaders apart from the rest of the employees.

Learn And Be Curious

“Learn And Be Curious,” Aws leadership principle tells leaders to improve themselves and continue their learning process. As they say, there is no end to learning in one’s life. Similarly, a leader should continue developing their skills to suit changing times.

This learning ensures leaders can adapt to new changes in the market and business. It also helps leaders develop new innovative ideas to grow their businesses.

Hire And Develop The Best

Amazon has encouraged its leaders to recognize exceptional employees or people to help them become future leaders. Leaders should hire exceptional people and develop their skills to help grow their businesses. The ideas and skills of these exceptional individuals can help the business positively.

Insist On The Highest Standards

Another leadership principle of Aws is “Insist on the highest standards” that ensure the highest quality products or services offered to the customers. It also ensures leaders keep challenging their teams to deliver the highest standard of service. This principle helped Amazon avoid mediocrity and become the best company in the world.

Leaders should see to it even the tiniest details of a project to avoid mishaps in quality.

Think Big

This leadership principle encourages leaders to challenge employees to develop new ideas to serve their customers better. Thinking big helps the business grow in the long run as new business gaps in the market get identified and covered, leading to more businesses for the company.

A leader should have ambitious goals and aim high. Leaders should share their big vision for the company’s future with employees. This way, teams will be encouraged to think more and follow their leader towards achieving the goal.

Bias For Action

Amazon believes speed matters in the business as people change their minds often, and decisions get reversed. This principle helps Amazon take calculated risks about customers’ needs and try new things.

Like deciding to stock up on air-conditioners as customers might need them in a particular region with rising temperatures. Or finding a solution to customers’ needs and solving that problem.


The Frugality principle has been used since the early days of Amazon when they reused packing materials. This principle reflects their other principle, “accomplish more with less.” Leaders should look for ways to maximize their resources and not be wasteful. Look for efficient ways to complete a task without unnecessary steps.

Some other steps are given below:

Earn Trust  

Dive Deep  

Have Backbone: Disagree and Commit  

Deliver Results  

Strive To Be Earth’s Best Employer  

Amazon Leadership Principles Interview Questions

Amazon Leadership Principles Interview Questions

Here are some of the questions that are asked in Amazon interviews based on leadership principles of Amazon.

  • Tell us about a time when you overcame a rather difficult challenge pertaining to a past project.
  • Tell us about a time when you had to halt a project halfway through as it wasn’t headed in the right direction.
  • Tell us about a time when you had to make sacrifices in your personal life to complete an arduous project.
  • Tell us about an instance when you had to make a tough decision pertaining to a project when you were under pressure.
  • Tell us about a time when you had to take a risk in a project.
  • Tell us about a time when you were asked to compromise moral values for the sake of a project.
  • Tell us about a difficult relationship you had with a superior. How did you overcome it and build trust?
  • Tell us about a time when you had a conflict at your workplace with a coworker.
  • Tell us about a time when you had to deviate from the norm to complete a project.
  • Tell us about a time when you imparted learnings from a challenging project to your team members.
  • How would you employ a certain leadership principle at work?
  • Tell us about a time when you had to persuade your manager to change the course of action based on credible insights.
  • Tell us about a time when a problem had multiple solutions. How did you go about picking the right solution?
  • What are your thoughts on maintaining the ideal work-life balance?
  • Tell us about a time when you had to acquire a new skill, dislodging you from your zone of comfort.
  • Tell us about a time when you had to take the lead in a project.
  • Have you been criticized by a superior in the past? How did you handle it?
  • Tell us about a time when your creativity helped a project take an improved turn.
  • Tell us about your ideas to motivate your team.
  • Which leadership principle do you resonate with the most?
  • Tell us about a time when a coworker was hesitant to take help. How did you deal with it?
  • Tell us about a time when you had to make a big decision with little data or information.
  • Tell us about a time when you faced criticism for your role in an important project. How did you handle it?


We hope these Amazon leadership principles will ensure your business success and help you grow as a leader of your company. Leaders are created not born so keep on raising your ambition and developing your skills to become a leader.

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Priyanjana Kar is a content writer who is passionate about writing on niches like food, travel, movies, and TV series. Her hobbies are reading fantasy and mystery novels, watching makeup tutorials, and different regional movies and series. She also wishes to explore different countries and their cultures and food.

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